In the context of aesthetics and skincare, “facial” refers to a professional skincare treatment performed by a licensed esthetician or skincare specialist. A facial typically involves a series of steps designed to cleanse, exfoliate, nourish, and rejuvenate the skin on the face. Facials are customizable to address specific skin concerns, such as acne, aging, dryness, or sensitivity, and can vary in duration and intensity depending on the individual’s needs and preferences.